ROSY

Role | UX Design, User Research
Deliverables | User Survey, Competitive Analysis, Empathy Map, Journey Map, Storyboard, Wireframe Sketches, Wireframe, Prototype, Content Strategy, Branding, Usability Report

the Challenge

Social media has the power to create connections from a distance, but it has also correlated with an increase in anxiety and depression in multiple age groups. The client wants to create a way to look back at memories that don't involve outside influence whether real or perceived.

Design Goals + Objectives

Rosy is a gratitude and journaling app removed from social media and sharing platforms. It's intended to create nostalgia via a memory map for the user without the added stress of the public forum, with several options to review memories. Photo journaling, daily journaling, gratitude journaling, emotion tracking, and memory tags are all supported. The goal was to create an app that helped people feel connected in a positive way. 

Research

The client seeks to evoke nostalgia and foster a sense of unity while providing a platform for daily journaling, mood tracking, and photo uploading, targeting females aged 18-35 with values centered around family and creativity.
View Research

Analysis

Keeping in mind our target demographic I then created an empathy map and then a journey map to understand the potential pitfalls and pain points I needed to keep in mind when designing.
View Analysis

Design

sketching

Quick sketches of different interfaces showed that some ideas, such as an emotion graph, were not practical. Not only would the information over long periods be challenging to read, but it would also assign a negative connotation to unpleasant emotions and provide no real value. However, both a monthly and feed view have advantages for viewing information over time. Ultimately these ideas made it into the next round of sketching.

When elaborating on the initial sketches, I focused on how the daily input would look; the rest were information reviews. The daily information included a button for a daily randomized prompt for stuck users, a gratitude journaling text box, a journaling text box, a photo upload, and an emoji input for emotions. The month view allows users to review the photo uploads month by month in a grid pattern, and the last two sketches explore how to include the text input in the review function. I wanted to have a way to filter between the different inputs for the feed and have a way to go back yearly or monthly to review without having to scroll through the information.

Content Strategy

The content strategy expanded the various views that would filter the ‘time capsule’ function. At this stage, I began playing with the idea of a random button to review memories, which might be more valuable than a yearly function for those who don’t have much history logged in the app.

Wireframing

As I began wireframing, I focused on organizing all of the relevant information on the home screens. I added an option for tagging the photos and decided that the memories would use a secondary menu to filter between the images, text, and combined feed.

Prototyping

I added color and images to my wireframe, finalized the exact dimensions, and added the randomized feature. Instead of the emotions graph, I sketched very early in the project, I added an emotion toggle on the month view, allowing the user to switch between the photos and emojis. This way, the information is easily tracked in a way that is intuitive and available to the user.

accessibility

I tested the text for accessibility using WebAIM, increasing the font size and contrast ratio until it passed the WCAG AAA requirements. A future update could include instructions on changing the settings on various phone types to accommodate color-blind users, however because color is not an integral aspect of any portion of the application this would not be necessary.

uI + Assets

Assets were created using the Material Design and Icon library available on Figma.

View UI Assets

high-fidelity prototype

iphone 12 mockup Rosy App

Usability Testing

View Usability Findings

Final Thoughts

The MVP successfully meets our project goals. For long-term success, I recommend conducting an ethnographic field study and a true intent study. It is also important to expand the app's features to include coping mechanisms for multiple negative emotional responses, group creation, sharing of specific memories, and additional color themes. Finally, a more comprehensive onboarding process should be developed to review the app's past memory features.